A Behind-the-Scenes Look at Campaign Creation

 

Once a Linno Fund project ends, it’s natural to feel excited—and maybe a little impatient—for the delivery of your perk. After all, you backed the project because you were thrilled about it! You also expect regular updates from the campaign owner sharing their progress. However, it’s important to remember that when a campaign ends, the real work for the campaigner begins. Their job is to take the funds raised and use them to bring their vision to life—whether that’s creating a product, filming a movie, or completing another ambitious project.

 

What’s the Campaigner Doing?

 

Here’s an example of how a hardware campaign,  might proceed:

Step 1: Design for Manufacture
Once funds are received, the team begins the design for manufacture process. Even if they have a functional prototype, manufacturers often need to deconstruct it and make adjustments to optimize the production process.

Step 2: Acquire Specialized Machinery
After finalizing the design, the team must source or create specialized machinery to build their product.

 

Step 3: Test Production
A round of testing ensures the production process runs smoothly and the product is defect-free. If the product fails these tests, the campaigner must go back to the drawing board to fix any issues.

 

Step 4: Full-Scale Production
Once the product passes testing, it moves into full-scale production.

 

Step 5: Shipping and Customs
Finished products are shipped from the factory, which often involves navigating customs, a process that can take weeks.

 

Step 6: Delivery to Backers
Finally, the products are sent to a centralized warehouse before being delivered to eager backers.

 

 

Not Just for Hardware

 

While hardware campaigns follow this detailed process, creative campaigns like films or art projects go through similarly complex workflows. Between fundraising and the project’s release, numerous steps can cause delays.

This post-campaign period is often the most challenging for campaigners. They must balance keeping backers informed while focusing on creating perks, often with small teams of entrepreneurs juggling multiple responsibilities.

 

 

Why Updates May Be Sparse

 

Linno Fund expects campaign owners to regularly update backers and address their questions. However, silence doesn’t necessarily mean inactivity—it often means they’re deeply engaged in the work required to deliver your perks! Campaigners are encouraged to be transparent, communicating any delays or changes to the timeline.

 

 

Trust the Process

 

Your support fuels incredible projects, and while the wait can be hard, remember that you’re part of something transformative. The campaigner’s focus is on delivering high-quality results, and your patience makes it all possible!