Tips & Strategies for First-Timers
Learn how to define your campaign goals, craft a compelling story, choose the right funding model, and motivate backers with unique perks. Begin your journey to bring your project to life with Linno Fund—where your ideas gain the momentum they deserve.
Step 1: Define Your Campaign Goal
- Why are you raising funds? Explain your project’s purpose and what the funds will be used for.
- Set a clear funding goal: Consider production costs, fees, and other expenses.
Pro Tip: Break your goal into smaller milestones to show your backers how the funds will be allocated.
Step 2: Craft a Compelling Story
- Describe your project: Tell your backers why it matters.
- Use high-quality visuals: Include images, videos, or graphics that highlight your project.
- Create urgency: Explain why now is the perfect time to back your campaign.
Step 3: Choose the Right Funding Model
- All-or-Nothing (Fixed): You only receive funds if you meet your goal.
- All-or-Nothing with Added Transparency (Fixed Plus): Same as the fixed model, you only receive funds if you meet your goal.
- Keep-What-You-Raise (Flexible): You keep all funds raised, regardless of the amount collected.
Visit Fixed Plus for more information on how it works and how it stands apart from the traditional Fixed model.
Step 4: Add Perks to Motivate Backers
- Offer unique perks as rewards for different contribution levels.
- Make perks fun, valuable, and related to your project (e.g., exclusive products or experiences).
Start small, be transparent, and engage your audience throughout the process.
