Setting Your Funding Goal

When it comes to launching a campaign on Linno Fund, one of the most critical steps is deciding on your funding goal. This goal should reflect a realistic, well-considered estimate of what’s needed to bring your project to life. By setting a thoughtful goal, you show potential backers that you’ve carefully assessed the costs involved, which helps build trust and credibility.

Start Small to Build Momentum

To increase your chances of success, we recommend setting your goal at the minimum amount you need to complete your project and deliver on your promises. A smaller, achievable target encourages initial support and helps your campaign gain momentum faster. Remember that on Linno Fund, the minimum funding goal for any campaign is 500, whether you're fundraising in USD, CAD, GBP, EUR, or AUD. Also, keep Linno Fund’s platform fees and the Reserved Funds feature in mind as you finalize your goal.

Leveraging Your Network for the First 30% of Funds

In our experience, campaigns that reach their target often generate around 30% of their funding from their own networks. To calculate a realistic goal, try estimating contributions from your immediate circle—supporters, friends, and family. List potential backers and the amounts they might contribute. This estimated total represents about 30% of your overall goal.

When others visit your campaign and see initial support, they’re more likely to feel confident about contributing themselves. This early funding serves as a valuable boost, helping you attract more backers through marketing and press efforts.

Going Beyond Your Goal

Remember, achieving your goal doesn’t mean your campaign has to stop. On average, campaigns that meet their goal tend to exceed it by an additional 42%. If your project has multiple stages, you can always plan future campaigns for each new phase.

Finalizing Your Goal Before Launch

Your funding goal is set in stone once your campaign goes live, so it’s essential to review it carefully before launch. Be mindful that fees, perk fulfillment costs, and shipping expenses will impact your earnings. Since shipping costs are factored into your campaign’s total funds, be sure to include these in your calculations.

Setting a well-thought-out goal on Linno Fund will not only help cover your costs but also give your campaign the momentum it needs to succeed. 

Good luck!